Bang! They’re Off!

“. . .news on  the hour and half-hour, Nat Asch Sports Reports . . .part of Klavan In the Morning  once upon a time.  An e-mail and a photo from Stuart Zuckerman appear below.

I was Promotion Manager of WNEW-AM for less than a year (June 1974-March 1975) but have fond memories of the great on-air talent I worked with, particularly Gene Klavan and Julius La Rosa.

 It was a stressful time in the station’s history. A new Program Manager had arrived from the Cleveland station where Don Imus was the morning man. The program manager, John Lund, had been brought in to make the music more contemporary, but not be rock’n’roll. (Think pop Top 40). The on-air talent was not happy. Imagine Willliam B. Williams being told to mix “Baby I’m-A Want You” by Bread in the same set as something by Sinatra.

 I’m most proud of an ad campaign I created for the morning drive program with the somewhat risqué headline. “Klavan gets you off in the morning”.  (The runners L-R: Sales reps. Ed Mohr, Dick Barry, Nick O’Neill, PD John Lund.) Hope this brings back some fond memories to some of the gang that was at Eleven-Three-Oh back then.

klavan gets you off

Pete Fornatale

 Update — Saturday, April. 28, 2012 — Bill Diehl (WNEW/ABC) spoke with Pete Fornatale a couple of years ago on ABC radio, after Fornatale released his ode to the Woodstock era entitled “Back to the Garden: The Story of Woodstock.” http://www.youtube.com/watch?v=1FQSS1UNuJg

 New York Times feature story by Douglas Martin, published: April 27, 2012, appears  below the following item.

 Pete Fornatale, pioneering NYC rock radio deejay and writer, dead at 66

Bronx native was one of first free-form deejays on early FM rock radio

By David Hinkley –  NEW YORK DAILY NEWS

Thursday, April 26, 2012, 4:07 PM

 Pete Fornatelle, a New York deejay, historian and writer who for almost 50 years championed the spirit of musical freedom on the radio airwaves, died Pete Fornatale Thursday at Beth Israel Medical Center. He was 66.

He suffered a brain hemorrhage on April 15 and been in intensive care for the last week.

A native of the Bronx and a graduate of Fordham, Fornatale started his deejay career Nov. 21, 1964, hosting “Campus Caravan” on Fordham’s WFUV.

He continued “Campus Caravan” until 1970, by which time he was also working at WNEW-FM as one of the pioneer free-form deejays on early FM rock radio.

“For the first time, we could play music on the radio the way we played it in our lives,” he said last year. “It wasn’t just the top 40 played over and over. You could play longer tracks, you could play older tracks, you could make the music fit together.

“It was magical.”

“My fondest memory of Pete,” said his long-time radio colleague Pat St. John, “was listening to him one Sunday morning when he was doing a show on different songs about life.

“A particular favorite of mine is a very little-known song by Rick Nelson simply called ‘Life.’ After about an hour, I called Pete and suggested this tune, and he told me he’d just cued it up and it’d be the next song he was going to play.

“It goes, ‘Life, what are we here for? / I want to know more.’”

 

Fornatale worked at WNEW-FM until 1989, when he moved to WXRK. He briefly moved back to WNEW-FM a few years later.

But as commercial radio moved further away from the free-form spirit, he and other free-form advocates became increasingly disenchanted.

In 2001, he returned to non-commercial WFUV, where he hosted a free-form show he had started in 1982 called “Mixed Bag.” He also hosted a weekly in-depth interview show, and he frequently tied both shows to historic or contemporary themes.

His last “Mixed Bag” show on April 14, commemorated the 100th anniversary of the sinking of the Titanic.

“This is just the right amount of radio to be doing,” he said last year. “I have this show every week where I can say what I want, but I don’t have to be scrambling to fill four hours every day. That gets harder as you get older.”

He developed close relationships with artists like Paul Simon over the years and was also active in several charity organizations.

That included World Hunger Year, which was co-founded by his friend Harry Chapin in 1975 and is now run by cofounder Bill Ayres as WhyHunger.

Fornatale raised money and hosted WHY events for many years.

He also wrote a number of books on music, including a history of Woodstock and a biography of Simon and Garfunkel. He often hosted shows on WNET and was a consultant on music projects for MTV and VH1.

He said last year he was always fascinated by “the real stories of what happened with music and songs. So much gets mythologized, but to me the real story is almost always better.”

Pete Fornatale attends the AFTRA Foundation’s 2012 AFTRA Media and Entertainment Excellence Awards in February. Neilson Barnard/Getty Images

He won the Armstrong Excellence in Broadcasting Award in 1983 and received AFTRA’s Media and Entertainment Excellence Award in February at the Plaza.

Fornatale was born and raised in the Belmont section of the Bronx, known as Little Italy.

He was just a few years behind Dion and the Belmonts, who were one of his favorite artists, and he recalled growing up to the sound of vocal harmony groups, as well as Elvis and early rockers.

The first record he bought, he said, was Elvis’s “Hound Dog.”

He graduated from Fordham Prep before he attended Fordham, and after he graduated he spent two years as a teacher before going into radio full-time.

“Pete was always teaching us,” said folksinger and friend Christine Lavin, “even when we thought we were just being entertained.”

Fornatale is survived by his ex-wife Susan and their three sons, Peter, Mark and Steven.

Click on link for New York Daily News http://www.nydailynews.com/topics/Pete%20Fornatale

Pete Fornatale thumbnail photo and WNEW-FM promotion publication added by WNEW1130.com

  

NEW YORK TIMES FEATURE STORY By

Published: April 27, 2012

 Pete Fornatale, a disc jockey who helped usher in a musical alternative to Top 40 AM radio in New York in the late 1960s and early 1970s, presenting progressive rock and long album tracks that AM stations wouldn’t touch and helping to give WNEW a major presence on the still-young FM dial, died on Thursday in Manhattan. He was 66. The cause was complications of a stroke, his son Mark said.
 
Pete Fornatale in 2002 at WFUV at Fordham University, where he first hosted a radio program as a sophomore there.Photo by Ting-Li Wang/The New York Times
 
 
FM radio had been around for a while but did not come of age until the 1960s, when, amid the whirlwind of a growing counterculture, the federal government mandated that FM stations carry different programming from that of their sister AM bands. Enterprising D.J.’s grasped the chance to play longer, fresher, rarer music and give voice to the roiling political and social issues of the day.
 
Mr. Fornatale was at the forefront of the FM revolution, along with WNEW-FM colleagues like Scott Muni, Rosko, Vin Scelsa, Dennis Elsas, Jonathan Schwartz and Alison Steele (who called herself “the Nightbird”). They played long versions of songs, and sometimes entire albums, and talked to their audiences in a conversational tone very different from the hard-sell approach of their AM counterparts.
 
WNEW-FM may have been the most influential experimenter. When the station dropped rock music for talk radio in 1999, Billboard called it “a legend, affecting and inspiring people throughout the industry.”
 
Mr. Fornatale (pronounced forn-a-TELL) had actually beaten WNEW to the punch. As a sophomore at Fordham University  in 1964, he persuaded the school’s Jesuit leaders to let him do a free-form rock show on what was officially an educational station. He continued that show for a few years after he graduated, and for a while could be heard on both WFUV and WNEW.
WOR-FM became the first commercial station in New York to adopt the format, in 1966, but abandoned it after about a year. WNEW, with the slogan “Where Rock Lives,” adopted it in 1967.
Mr. Fornatale came on board in 1969 and quickly moved to the center of New York’s music scene. He gave early exposure to country-rock bands like Buffalo Springfield and Poco. He did one of the first American interviews with Elton John, and got a rousing ovation when he brought a rented surfboard to Carnegie Hall for a Beach Boys show. He introduced Curtis Mayfield to Bob Dylan at a Muhammad Ali fight.
In 1982 he started “Mixed Bag,” a program that emphasized singer-songwriters, on Sunday mornings. His regular guests included Suzanne Vega, who introduced herself to him by sending a fan letter.
One of Mr. Fornatale’s signatures was playing songs that followed a theme. It might be colors, with a playlist including the Beatles’ “Yellow Submarine” and Joni Mitchell’s “Blue.” Or it might be great inventions, as when he celebrated the 214th anniversary of the United States Patent Office. Or the theme might simply be radio.
Peter Fornatale was born in the Bronx on Aug. 23, 1945, and graduated from Fordham Preparatory School, on the campus of Fordham University. His introduction to rock ’n’ roll came in 1956 when his father summoned him to the television to see “this crazy guy” — Elvis Presley. The first record he bought was Presley’s “Hound Dog.”
Mr. Fornatale graduated from Fordham with a degree in communications in 1967 and taught English at a Roman Catholic high school before joining WNEW. His voice drew praise for its mellow, almost professorial tone, although some listeners may have chosen to describe it as nasal.
By the early 1980s, stations specializing in what had been known as free-form radio were bringing in business consultants who urged less variety in records and more control over the disc jockeys. Mr. Fornatale later complained that he and his colleagues had been demoted from chefs into waiters, “and fast-food waiters at that,” as he told The Record of Bergen County, N.J., in 1999.
He left WNEW in 1989 to follow the station’s program director to WXRK-FM (K-Rock), which followed a more conventional approach to pop music. Mr. Fornatale’s show came on after Howard Stern’s. Mr. Stern, whose shock-jock format was becoming radio’s new wave, called Mr. Fornatale the “anti-Stern.”
In 1997 Mr. Fornatale returned to WNEW-FM, which had decided to go back to album-oriented rock after a succession of owners and formats. But within a year the station had changed formats again, to talk. In 2001, Mr. Fornatale returned to where he had started: WFUV. “I love the idea I’ve come full circle,” he said.
Mr. Fornatale wrote several books, including one on the making of Simon and Garfunkel’s 1968 album “Bookends,” and one on the Woodstock music festival. He was also the main writer for a series of 600 trading cards on the life of Elvis Presley.
He had lived for six years in Rockaway, Queens, and the previous four decades in Port Washington, N.Y.
Mr. Fornatale’s marriage to Susan Kay Flynn ended in divorce several years ago. He is survived by his sons, Peter, Mark and Steven, and his brother, Robert.
His WFUV show, which like his earlier WNEW singer-songwriter show was called “Mixed Bag,” ran from 4 to 8 p.m. on Saturdays.
“If you give me the right idea for a program,” Mr. Fornatale said in 2004, “I can give back to you a three-hour journey where, if you tune in at any time, you’re likely to hear something that will entertain you. But if you take the ride with me, when we get to the end, you’ll say, ‘Wow, what a long, strange trip it’s been.’ ”

Civil Rights Jazz

As a jazz DJ/journalist, Chris      Albertson arrived  in New York in 1960  from Philadelphia radio stations WCAU and WHAT-FM.  While employed as WNEW’s Continuity Director, he was also producing  jazz recordings   and working nights as a volunteer at leftist, avante garde WBAI-FM. He left WNEW in 1964 to work at WBAI full time, eventually becoming General Manager.

From his WNEW files, he sent us captioned website photos from a 1963 special event MC’d by William B. Williams at  the North Stamford, Conn. home of Jackie Robinson.  Albertson was there to record the event. 

On his website, Albertson wrote, “I made a stop at one of my favorite blogs, Villes Ville and learned the sad news that Joya Sherrill left us on June 28, 2010. You may recall that Joya sang with Duke Ellington’s Orchestra off and on between 1942 and 1959. I took this photo of her in 1963, at a summer afternoon lawn party thrown by Jackie Robinson and his wife as a benefit to raise bail money for SNCC. (Student Non-Violent Coordinating Committee).

Many performers were there, including Quincy Jones and Billy Taylor, The Dave Brubeck Quartet, and the Ellington Alumni Orchestra, led by Mercer Ellington. . . I was there with William B. Williams and a WNEW crew. “

 

 “Here are  more photos from that afternoon. Willie B was the MC and you’ll spot our host behind him.”

 

More later from Chris Albertson’s Klavan and Finch file.  His web biography:   http://en.wikipedia.org/wiki/Chris_Albertson

“Södertälje Calling”

After reading Wolfgang Hanson’s letter (below) Andy Fisher sent this e-mail comment.  “I believe one of the engineers once told me we got a DX card from Iran.  We were regularly received in Britain, and two BBC officials stopped by the station one night to say that they listened to WNEW’s 1AM newscast at Broadcast House in London every morning at 6.  Lots of people in Nova Scotia listened to us on a regular basis, and in distant parts of New England, we came in at night like a local station!”

Södertälje, Sweden is about 19 miles from Stocholm.  Bjorn Borg was born there. The Big “W” had a pen pal there. Thanks to Bill Diehl for this special delivery. Clicking on 14-year old Wolfgang Hanson’s  letter should enlarge the image.

What’sNEW #3

30th anniv marque VARIETY’S   banner headline of July 24, 1963, WNEW TOASTS 30TH WITH GALA! spanned five columns of stories about the big “W’ including the big show at Madison Square Garden as the start of six months of promotion leading up to WNEW’s 30th anniversary, February 13, 1964.  In its issue of August 3rd, a Billboard front page story reported that 15,000 people attended the event. On the bill were Steve Lawrence, Eydie Gorme, Vic Damone, Della Reese, The Si Zentner and Tommy Dorsey Bands, Jerry Vale, Frank Sinatra Jr., Peter Nero, Dave Brubeck Quartet, Jack Jones, Gene Klavan, Dee Finch, William B. Williams, Bob Landers, Ted Brown, Wally King, Fred Robbins, Billy Taylor, Marty O-Hara.

 Station promotions in the months that followed, included column-like promos What’sNEW, placed in New York’s major dailies. Below is the  3rd edition we’ve reconstructed from original clips collected by Bill Diehl.

 WhatsNEW-Ted Brown

The Andy Man

Andy Fisher seemed always beside himself.  That is, there seemed to be two of him who were beside themselves, and that made four Andy’s beside themselves and thus he did multiply  to populate many realms of reporting.   He’s been all over the map, excelled at all assignments (except one) and carries with him an enviable reputation as a journalist.   There’s more to the story, below.  

Andy Fisher arrived at WNEW in 1962 as an 18-year-old Columbia sophomore, having begun his journalism career at the age of 11 with a summer column in a weekly newspaper in Massachusetts.  He spent the rest of his college years as a copy boy in the newsroom, adding the duties of political researcher during the election year of 1964. 

WNEW 1973
 After three years as a Special Agent in U.S. Army Intelligence and a year and a half at WNEW’s Metromedia sister station WIP in Philadelphia, he returned to WNEW in 1969 as night news editor. 
 
He anchored morning sports in 1975 and 1976 and his picture appeared on the media page of the New York Mets yearbook in those years.  He became the overnight newscaster in 1974 and moved to WNEW-FM as morning news anchor in 1979. 

In 1981, he went to NBC News as a radio news anchor, serving as the radio network’s religion correspondent and anchoring NBC’s radio coverage of the 1988 Olympic Games in Calgary and Seoul. 

NBC Seoul Sept.1988

In 1989, he became the principal news writer of the Today show, transferring to CNBC as a financial journalist in 1999 and ending his career as writer of the popular stock blog on CNBC.com. 

During his career, he taught and served as guest lecturer at Columbia, Rutgers, Seton Hall and New York Universities and at Ramapo and Barnard Colleges. He was a recipient of the gold medal of the International Radio Festival, New York, for his Olympic work; of the National Headliner Award for network reporting; of media awards from American Women in Radio and Television and the New York State Bar Association; and of a WEBBY award from the International Academy of Digital Arts and Sciences. In 2011 he was named Distinguished Alumnus of his alma mater, the Albany Academy. 

His first wife, Sharon, a musician who died in 2006, worked at WNEW as a desk assistant in the summer of 1972.  Andy lives with his wife Ann, a stepson, a dog and two cats in Denville, NJ. 

(Now, about that one assignment that didn’t go well.  In a recent e-mail, after attending a WIP anniversary event in Philadelphia, Andy wrote)

“I am one of the few people who worked at WNEW first and then moved to WIP.  A desk assistant (copy boy) job in the awe-inspiring WNEW newsroom helped put me through college, and set me up for an on-air job at WIP when I graduated. “

“It is ironic that WIP is now so successful as a sports-talk station.  I may have been — no, I know I was — am — the worst sports broadcaster WIP ever employed.  During that first summer I worked at the station, the sports director was the great Philadelphia Eagles tight right end, and later general manager, Pete Retzlaff.  One afternoon he called in sick, and the news director summoned me to do his afternoon sportscasts.  “What can be so hard about sports?” I asked myself.  “AP sends across a fresh sportscast every hour.”  I knew that the top story had to be that afternoon’s Phillies home game.  At 4:05, I went on the air saying something like, “After eight and a half innings out at Connie Mack Stadium, the Phillies are in front of the Cubs, 2 to 1.”  An hour later, there was, of course, no score from the bottom of the ninth, and I dutifully went on the air saying something like, “Still no score from the bottom of the ninth, but after eight and a half, the Phils were leading, 2 to 1.”  When I left the studio, every phone in the radio station was ringing.  I think even the phones in the bank downstairs were ringing.  The caller on the one I picked up said graciously, “YOU IDIOT!  Don’t you know that if the home team is in front after eight and a half innings, THE GAME’S OVER??!!”

“I went on to be WNEW’s morning sportscaster in 1975 and 1976 (and on WNEW-FM through 1981), anchor morning sports on the NBC Radio Network in 1986 and 1987, cover the 1986 World Series for NBC Sports, and anchor NBC Radio’s coverage of the 1988 Olympics in Calgary and Seoul, so I did manage to learn a few things after that awful afternoon at WIP.”

WIP Anniversary 3/21/12

“Those who also worked at both WNEW and WIP were me (far left), Dean Tyler (fifth from left), Dick Carr (seventh from left), Bill St. James (eighth), and Don Cannon (ninth).  Here’s a link to the organization that sponsored the tribute luncheon on March 21, 2012 to celebrate WIP’s 90th anniversary.”  http://www.broadcastpioneers.com/

 (Here’s what Andy Fisher’s prep-school alma mater, the Albany Academy, has been running on its website for the past year: )

http://www.albanyacademies.org/podium/default.aspx?t=142049 

Says Andy, about winning in 2011 the Acadamy’s Distinquished Alumnus Award, “It’s the same award won by my fellow alumnus Andy Rooney, class of 1938, in 1976.  It only took him 38 years; it took me 50.”

WIP, at 90, Lives On

WIP Philadelphia has a celebrated history of its own, but to many former WNEW staffers, WIP, during years it was owned by Metromedia, was  the other side of a revolving door, through which people came and went to promotions or exile.  Two of the many people who worked both sides of that door, Andy Fisher and Dick Carr, attended  WIP’s 90th birthday party yesterday (March 21) and took notes.  Andy’s note, posted on the  NY Radio Message Board, is also reproduced below 

http://www.musicradio77.com/wwwboard/messages/394271.htm

Andy Fisher — A radio station that has at times served as a farm team for New York talent celebrated its 90th birthday today, at a luncheon sponsored by the Broadcast Pioneers of Philadelphia at the Bala Country Club in Philly.  Speakers at the WIP anniversary event included programmers Dick Carr and Dean Tyler and air personality Bill St. James.  Jerry Del Colliano, founder and former publisher of the industry newsletter Inside Radio, and a former news anchor and programmer at Philadelphia stations, was master of ceremonies.
         Speakers recalled WIP’s founding by — and at — the Gimbel department store in center city Philadelphia,  the purchase of the station by Metromedia in the late 1950s and its heyday as a standards station, its acquisition of the rights to Eagles football play-by-play, and its current success in sports talk radio.
After a lifetime at 610 on the AM dial, WIP recently began duplicating its broadcasts on FM and billing  itself as 94 WIP.

Dick CarrDick Carr posted his WIP notes on his Big Bands, Ballads and Blues blog:            www.bigbandsballadsandblues.com

 

Jim Donnelly (WNEW 1968-1972)

Read Andy Fisher’s comments (below the David Hinkley story) about working shifts with Jim Donnelly, especially two nights when the number 13 figured in the news. Andy is also quoted by Hinkley.   And, thanks to Bob Gibson for reminding us that March 28th is the anniversary of Jim’s birth.

Jim Donnelly Set Standard For All-News Radio

BY DAVID HINCKLEY DAILY NEWS STAFF WRITER

Tuesday, April 23, 2002

Jim Donnelly, one of the defining voices of all-news radio in New York, died Saturday night at the age of 69. Donnelly, who retired in 1992 from WCBS-AM after a 20-year career as co-anchor of the morning newscast there, had suffered from Parkinson’s disease. “Jim’s been gone from ‘CBS for 10 years and people in our newsroom today still consider him a legend,” WCBS-AM news director Steve Swenson said yesterday. “Almost anyone who was here during his years talks about him as a role model.”

Robert Vaughn, Jim Donnelly
Jim Donnelly (right) with Robert Vaughn

Friends remembered him yesterday as an old-school newsman who wrote his own copy and pushed relentlessly for precision and maximum objectivity in news reporting. 

 “Jim was the consummate professional,” Andy Fisher wrote on the New York Radio Message Board. Fisher was Donnelly’s colleague in the news department at WNEW-AM from 1969 until Donnelly left for WCBS-AM in 1972. Fisher also recalled a man who was “a patriot at a time when patriotism was not fashionable” and said it was “very difficult for him to accept the changes that came over radio toward the end of his career,” when much of the medium moved toward a more informal news style.

Donnelly helped pioneer the two-anchor team in morning drive and was partners over the years with Lou Adler – who hired him from away from WNEW – Robert Vaughn and Brigitte Quinn. Harvey Nagler, former news director at WCBS-AM, suggested after Donnelly retired that the most telling mark of his professionalism was that he never became the story. For 20 years, he kept the focus on the news.

That’s something that’s not true for all news personalities today

Photo added by WNEW1130

A Note from Andy Fisher — At WNEW, before he got the morning gig, Jim worked an evening shift that started at 5 — but his first cast was not until 8.  By 8, he would have all five of his hourlies written, and would just tweak them in the unlikely event that news broke.
Jim’s conservative political bent — way out in front of the neocons, evangelicals, etc. — was legendary.  He kept an 8×10 headshot of his brother, a Philadelphia police captain, in the top drawer of his desk, and would prop it up against his telephone as he worked his shift.
On  the night that the Apollo 13 astronauts came home, we devoted the 11PM news to a montage of all the day’s events, starting with the separation of the command and service modules, through the re-entry and the nation’s (especially New York’s) reaction to it, and ending with the prayer of the chaplain on the recovery ship Iwo Jima.  Jim wrote all the newscasts and let me devote the evening to preparing the montage.  It included an exchange that did not make it into the Apollo 13 movie, and went something like this:
Mission commander Jim Lovell, getting his first look at the damaged command module from the separated re-entry vehicle:  “One whole side of that spacecraft is missin’!  All the way back from the high-gain antenna!”
Mission control:  “Well, James, if you can’t take any better care of a spacecraft than that, we might not give you another one!”
After the Giants’ first Monday-night football game, a messy game with Dallas in which there were ten turnovers, Jim encouraged me to create a montage of Marty Glickman’s play-by-plays of all those miscues.  It was hilarious.
Conservative as he was, Jim encouraged my adventures in radio production, especially in sports, which came in very handy as WNEW became more and more of a sports station over the next several years.
Andy

 Editors’ Note– Apollo 13 landed on April 17, 1970.  The  Giants lost to Dallas, 20-13 on October 11, 1971.  And here’s the fumble festival:

http://wnew1130.com/wp-content/uploads/2012/03/Fumbles.mp3

A “Milkman” Returns

MARTY WILSON  

(WNEW 1981-1986)

Marty wilson Marty became interested in broadcasting at a very young age.  His parents surprised with him with tickets to be in the Peanut Gallery on the “Howdy Doody Show.”  He spent more time looking at the cameras, mike booms, and production staff than he did at Buffalo Bob and the puppets!

 A few years later he took the tour of NBC Radio and was hooked.  In junior high school he became a member of the Cousin Brucie Fan Club and would visit the WABC studios on West 66th Street.  He then worked for Bruce backstage at Palisades Amusement Park.

 After enrolling at City College he majored in cutting class to work at the college radio station where he became Assistant Station Manager and hosted a number of shifts.

symphony sid 1909-1984
Symphony Sid (early 1970's)

 In 1968 he got a job at WEVD as a summer and part time engineer. In addition to learning how to understand commercials in 16 languages, he met Symphony Sid.  One night at a remote from the St. George Hotel in Brooklyn, Sid became a little “under the weather.”  He turned to Marty and said, “You finish the show, I’m going home.”  Marty then moved to the other side of the glass.  He became a staff announcer, and when Sid retired, Sid gave him his record collection and later Marty hosted his own show, “Jazz Through The Night,” at times broadcasting from his Upper East Side apartment in a studio he built.

 After leaving WEVD, he worked briefly at WHLI with the “Music Of Your Life” format.

 During the “Jazz Through The Night” years he met Bob Jones, who was on the air at WNEW.  Bob convinced PD Jim Lowe to give him an audition.  The audition consisted of, “Here’s a reel of tape, there’s the studio, there’s the record library, do an hour.”

 He was hired as the weekend host of the ”Milkman’s Matinee” and shortly thereafter became the full time Milkman following in the footsteps of a number of great hosts.  He introduced a number of features during that time including an audience participation novelty called “It Could Be Verse” where listeners would try to guess what song was playing just by listening to the verse. Ted Brown enjoyed his style and insisted that Marty be his vacation substitute. 

 In 1987 Marty also conceived the idea for a syndicated program, “A Moment Of Musical History”, a daily feature, that was heard nationally and is still on the air as of this writing in 2012!

 After leaving WNEW, he and a college buddy of his bought a station in New Haven, Connecticut, which he ran for nine years. After selling the station he joined the staff of “Jukebox Radio,” doing afternoons and then middays.

 Now he concentrates on doing voice-overs and producing commercials for a variety of clients and agencies from his own studio in sunny South Florida.

Editor’s Note: Symphony Sid: http://en.wikipedia.org/wiki/Symphony_Sid

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