From Bill Diehl, comments and photos from the memorial service for Rudy Ruderman, March 17 in Larchmont, N.Y.

It was a wonderful farewell to our beloved Rudy and the Larchmont Yacht Club was a beautiful setting.  A good crowd was on hand, family, friends, and former broadcasting colleagues. 

A few surprise guests included WCBS business editor Ray Hoffman and Bill Stoller who is the webmaster for the ABC Radio News site. Bill had only a brief remembrance of Rudy from the early 1970’s, but it was a delightful one. He told of how Rudy helped him get a part time job as a WNEW reporter that lasted for a few weekends, and later gave him a glowing reference for a correspondents slot at ABC Radio News.  Mike Stein (once WNEW News Director) was at ABC as a network manager and said, “if Rudy Ruderman says he’s good, then he’s good for us.”  Because of Rudy’s endorsement, Bill didn’t have to audition.

I told the memorial gathering of an incident in 1967 when I was new to WNEW.  One night, after my news-casting shift ended, Rudy invited me to go with him to the upper east side to a bar called Malachy’s, where he  introduced me to this big, funny, lovable Irishman, Malachy McCourt.  When we left after a few beers Rudy said, “there Bill, now you’ve gotten a real taste of New York.” 

I read messages from Edward Brown, Mike Eisgrau and Carolyn Tanton-Walden-Giatras, which was a real crowd pleaser.  There’s was lots of laughter about how Rudy wired her bra with a hidden microphone and sent her to do a story about shoplifting by actually shop-lifting at Kleins Department Store.  She got caught.  Rudy had told her not to worry about getting caught because that would make an even better ending than if she got away with it.

Rudy’s sons, Jim and Dan and sister Anita all spoke.  Jim began with delightful remembrances of his dad, funny ones, too, including the time Rudy was ‘wounded’ during WWII when he was knocked off a tank.  Jim said he hit a tree branch while riding outside the tank.  Anita, in her version, said, “What really happened was that he was looking at two pretty girls, and didn’t see the branch.  Rudy suffered some head injuries in that incident, not bad enough, however, to send him home. 

 The memorial rooms were filled with Rudy memorabilia including his WWII dog tag.  There were photos of him in uniform, with his beloved late wife, Tully, and on-the-job shots including one with Harry Truman. 

photo above appeared December 23, 1960 in the Journal American

Did you know Rudy co-wrote a song? — Gee, But You Gotta’ Come Home –Guy
Mitchell recorded it.  The sheet music cover was on display. Lots of
recordings were played of Rudy’s work reporting business news, reviewing a couple of plays, and one that  I provided of an October 1968 newscast in which I switched to Rudy in Times Square where he would get public reaction to President  Lyndon Johnson’s decision to halt the bombing of North Vietnam. 

 Rudy had two ten year old cats, a brother and sister, in good health, someone at the memorial adopted them on the spot. There were some emotional moments as brothers Jim and Dan spoke. it even happened to me as I closed my remarks.  I thought I’d be fine, but toward the end, it got to me. 

Andy Fisher

The memorial gathering for Rudy yesterday was, by turns, enlightening, funny, and deeply touching. We gained a new appreciation for Rudy by meeting his family, so clearly touched by his unparalleled graciousness. We met his eloquent and witty sons and their beautiful wives; his devoted sister; his handsome and charming grandsons; and his stunning granddaughter Sophia.

No one who spoke was able to avoid twinges of emotion. Rudy’s impact on us all was that profound. Carolyn Giatras’ remembrance about doing a report on shoplifting shook loose a memory of just how persuasive Rudy could be and was. Rudy could get anyone to do anything. As I listened to Bill Diehl read Edward Brown’s testimonial, I was reminded of my days writing Ed’s 6:00 newscast, how Ed wanted the copy clean, and concise, allowing the news to make the impact and not drawing attention to the writing itself. It was a challenge for me, because clever lead sentences were always my forte. Still, when New York University — whose teams were “the Violets” — canceled its basketball program because of financial problems, Rudy somehow managed to convince Ed to lead the story like this:
Budgets are red,
Violets are blue.
That’s all for basketball
At old NYU.
For years, I had been trying to get a mention in the “Leads I Liked” section of the news director’s weekly memo. That one did it, not in the least because of Ed’s impeccable reading of it or of Rudy’s persuasion in getting him to read it.
I told Rudy’s son Dan that his father had always reminded me of one of the heroic characters from an F. Scott Fitzgerald novel. Style and class came so naturally to him, more naturally than to anyone else I ever worked with in broadcasting or journalism. Rudy was everywhere in yesterday’s gathering in the Gilded-Age surroundings of the Larchmont Yacht Club. My wife, who never knew either Rudy or my own work at WNEW, had tears in her eyes. I was privileged to be there. I was especially privileged to have known Rudy Ruderman.                                    A.F.

Here are details of the memorial service for Rudy Ruderman, followed by comments from Andy Fisher, Al Wasser, Carolyn Giatris   Mike Eisgrau and Edward Brown who, with others among us, had the good fortune to know Rudy as colleague and friend.         E.B.

There will be a memorial service to celebrate the life of Rudy Ruderman (May 30, 1926 – March 9, 2013) at the Larchmont Yacht Club in Larchmont, NY this Sunday afternoon, March 17th from 1:30 – 3:30.

He was a kind, funny and generous man and we will all miss him. Please consider sharing a story about Rudy – anything that reflects his spirit, or would tickle his spirit. If you can come and share in person, please RSVP. If you wish to send a short story about Rudy or your relationship with him, please do and we will try to read the tales or otherwise share with the celebrants. While we are an informal crowd, the club does have its own dress code for men – please wear a collared shirt, jacket, no jeans.

Please let us know if you can attend by Friday night so we can plan food accordingly.
Email: DanRuderman1@gmail.com, cell at (413) 358-8883
What: Memorial for S.G. “Rudy” Ruderman
When: Sunday, March 17, 2013. 1:30 – 3:30 pm
Where: Larchmont Yacht Club. 1 Woodbine Ave Larchmont, NY 10538
Who: Friends, Family, Colleagues, Admirers

Thank you,
Jim and Dan Ruderman

Links:
http://www.larchmontyc.org for directions and information to Larchmont, or call them at (914) 834-2440
http://www.obitsforlife.com/obituary/671747/Ruderman-S-G-Rudy.php
https://www.facebook.com/dan.ruderman for information – if you want to ‘friend’ me, I will send an invitation to the memorial from Facebook also

from Andy Fisher — No one person on the WNEW staff was more influential to my career than Rudy Ruderman. He was my first friend when I had no friends; a ready and willing teacher when there was much for me to learn; a patient mentor who encouraged me to help him compile the statistics for his financial reports; a helpful editor when I moved into the ranks of writers; the assistant news director who moved me into his afternoon-editor shift; and even, incredibly, a vacation replacement for me after he left full-time employment with the station.
He had a prodigious, unfailing, ingenious sense of humor that ensured that working a shift with — or for — him would be an enjoyable experience. It was, notably, not a selfish sense of humor; as befits a master editor, he enjoyed other writers’ clever leads as much as his own. And it was never humor at the expense of precision. The facts were never bent just to get a laugh. He was an expert at mediating the fights that frequently broke out in the newsroom about 4:00 in the afternoon. He was merciful when my work would fall short; management never found out about some of my worst mistakes.
Once, I called him, “Sir,” and he quickly reminded me that he, too, had been an enlisted soldier and wouldn’t put up with that kind of approach. He was a great exponent, without actually talking about it, of the equality that exists, or should exist, among journalists in the really great newsrooms. He never let me forget that he was my friend, and I was his, and we often reminisced about the unforgettable people and events of those long-ago days in the newsroom with the high ceiling and the beeper booth and the clattering teletypes and blasting bulletin bells.
He is gone from among us, and we have suffered a great loss.      A.F.

 from Al Wasser — I met Rudy on Julyt 8, 1958, when he was program director of WHK radio in Cleveland and I was a young, aspiring newsman just out of college and starting my first job.  I remember him as a warm and gregarious boss and mentor, generous with tips to help the newbie.  A few months later, after he’d returned to New York, he was equally generous in putting in a good word for me with the WNEW brass, giving me an entree to a job at the station I’d grown up listening to.  Over our years as colleagues, Rudy was a rock; always cheerful, full of wisdom, oh so funny.  And what a terrific newsman he was; who can forget his daily insightful interviews with young stockbrokers who later became Wall Street superstars.  Without Rudy, I still might not know that the Dow isn’t the whole market.

Even after we went our separate professional ways, his generosity of spirit was evident in hard times; the lovely memorial for his lovely wife Tully that he organized in Central Park; the cheerfulness he maintained and showed at the “coming-out” party Claudia Dreyfus of the Times gave when his ’80s nightmare came to a close.

I’m eternally grateful that I had the good fortune to know Rudy Ruderman; RIP.                                                                                                                                        A.W.

 from Carolyn Giatris (in an e-mail to Bill Diehl)  I hadn’t heard.  Please be sure to say that Rudy had a big influence on my career.  He was my cheerleader and the one that came up with the idea to have me go “shoplift” at Kleins Department Store at Christmas time to do a story on shoplifting.  It was in those days something else to get wired up with a secret mike…we laughed as they put the mike in my bra and ran the wire down my back.  All the while he kept saying “this is gonna be great….gonna be great.”  Well, I don’t know how great it was….because I didn’t get away with it.  The in-store security got me.  His reaction….”don’t worry, kid……this’ll be better for the ending.”.

  I feel lucky to have known him.                                                                                 C.G.

from Mike Eisgrau — I guess of the many good words I can use to describe Rudy—the one which stands out in my mind is “mentor”. I’m a New Yorker—but in 1967, after 5 years in the midwest, at journalism grad school,as a writer at WLS/ABC News in Chicago, and then as a young radio and TV anchorman in Elkhart/South Bend, Indiana—it was still a daunting challenge for me to be brought from small town radio and TV to the finest local radio newsroom in the U.S.

 In Indiana I had no one to help me along—I had to learn by myself. But, from almost my first day at WNEW, Rudy was there to help me learn the New York ropes. It was hard for me to believe that I had a true professional actually watching over my copy and my reports from the field. Those first few weeks were quite scary for me—especially since I was thrown into four civil rights riots in two weeks—including Newark. But through those first couple of years—and beyond—Rudy’s was a steady hand on my progress—he was my mentor—something for which I will always be grateful.                                             M.E.

from Edward Brown – Media memory, as a summary judgment of an individual life, often misses events and attributes that do not earn the lasting attention of a headline or attract even the smallest notice, but which can be the fuller part of the measurement of that life.

The comments published on the internet by Al Wasser and Andy Fisher help offer a fuller account of Rudy’s life as a moral and honorable bag’a bones who earned the affection and admiration of those who were close to him personally and collaborated with him professionally.  In a profession where colleagues are also competitors, Al and Andy note that Rudy gave generously of his skills, knowledge, experience, good nature and gentle humor to brighten both the spirits and career prospects of those in his charge.  

 To that view of him, I give loud assent and add my own evidence of Rudy putting his talents selflessly in service to others.  I was present, for example, at times when he would rescue a reporter’s failing work, mine included, by providing the right fact or changed perspective, neither receiving, nor seeking recognition.  He had a cool head and a kind heart and delighted in the success of others.

 Rudy was a devoted family man and professional– a generous, caring man.–a good man.  What better can be said of a man?  What finer legacy is there?

E-mail received from Dan Ruderman

March 11 – 12:27 am — We learned today from the medical examiner that my father died of a heart attack – quickly and painlessly.  We are searching for a suitable place and time  for his memorial service and I will post it here at soon as we have it. Thank you for the kind words and remembrances. Dan

We learned this evening from Rudy Ruderman’s sons, Jim and Dan, that Rudy died sometime overnight at his home in Scarsdale.  He was 86. Cause of death not immediately determined.  Here, below, is the e-mail sent this evening by Jim and Dan to a few of Rudy’s long-time WNEW colleagues who worked alongside him during his years as producer, business reporter and News Director.

Dear friends of Rudy,

 We are deeply saddened to tell you that our father, Rudy, died unexpectedly this morning at his house in Scarsdale.

 We apologize for not knowing all your names – we harvested your addresses from one of the many and delightful joke and anecdote emails that he routinely forwarded to us — but we wanted you to know.

 We will arrange a memorial of some type soon, probably next weekend in Westchester, and will send those details when we have them.

 Meanwhile, we hope you will consider sending jokes, stories, anecdotes or remembrances in lieu of donations – he would appreciate that!

 Thank you for your long and loyal friendship.

Dan Ruderman      Jim Ruderman

Remembrances can be sent to this site.  All received will be forwarded to the Ruderman family.

Here’s a photo of Rudy sent in by Bill Diehl, who wrote: “One of my favorite photos of our dear Rudy taken a couple of years ago when a small group of us  went to the Yonkers racetrack casino to wish him a happy birthday. ”

 

A note from long-time colleague Mike Eisgrau:  “We had a really fun day. I remember him from two pictures.  The one you (Bill Diehl) took  that day, and a shot of Rudy, me and Carolyn Tanton in the news room.  We were all young and concentrating on news  the old fashioned way.”

(Editor’s note: That’s Ray Rice in the background.)

 

A comment from a Rudy Ruderman colleague, Bob Gibson. — Long before Rudy Giuliani came along as a prosecutor and mayor, New York. had another well-known Rudy…the veteran broadcaster with the last name of Ruderman.  Rudy’s two sons say their father died unexpectedly Saturday morning at his Scarsdale home. He was 86.  So far there is no reported cause of death. Rudy enjoyed a long career in New York and that included a better than 20-year run at WNEW Radio where he held a variety of positions including producer, reporter, financial editor and ultimately News Director. Rudy left the station in 1974 and later became a business reporter for NBC’s short-lived News and Information Service. He also did business news reporting for Dow Jones and in 1981 was named Broadcast Editor for Business Week Magazine, a position that had him doing business reports on New York’s 1010/WINS. Happily married for many years,

Rudy lost his wife, as I recall, in the late 1990s. Rudy and I had known one another for more than forty years and early on we had discussed the possibility of my joining his news staff at WNEW.

Unfortunately, Rudy was forced to leave the station before he could hire me, (which his successor Dick Stapleton did), but we remained friends for the rest of his life and he was responsible for my becoming the morning anchor & writer at the Wall Street Journal Radio Network for a couple of years in the early 80s.

 Rudy and I had our last email exchange about two weeks ago during which  he acknowledged the nice story about him on Edward Brown’s WNEW Tribute web site, that he was feeling well and that he was looking forward to celebrating his 87th birthday in May. I told him I’d be in the New York area in late May and we should try to get together. That is not to be, but no one can take away the wonderful memories I have of Rudy and his dedicated work ethic and great sense of humor!                                                                                      B.G.

——————

See : “Rudy, Rudy, Rudy,” and “I Love Rudy Ruderman,”  below, and Rudy Ruderman “Blue Chip Scribe” at http://wnew1130.com/news/staff/q-r-s-t/rudy-ruderman/

Rudy Ruderman, during his more than 20 years at WNEW, held quite a few different jobs, sometimes a few of them at the same time. NY Daily News Radio & TV writer Val Adams took note of this in an April 29, 1973 column, (below) prompting from WNEW GM George Duncan, a note to Rudy that years later would surface when R.R. rescued files from some cardboard boxes that had been sent adrift in a basement flood.

 

 Those fuzzy lines cut and pasted from Adams’ column read as follows: “Rudy Ruderman, already financial editor and drama critic for WNEW, received a new appointment as news director.  Maybe triple threat Rudy can give lessons  to poor George Duncan, whose only title at WNEW is general manager.”

 But, what did GM Duncan mean by “Goodbye”? Was Ruderman fired?  No, that would come later.  Rudy would be  fired about eleven months later on  April Fools’ Day, 1974.  His successor, Dick Stapleton, would be fired a year later on April Fools’ Day, 1975.  Now, back to the memo . . .as Rudy explains. 

 “I think all Duncan (left) meant was a cute response to Val Adams’ ‘triple threat Rudy’ line.  Not only did he not imply a threat to me by saying “goodbye,” but a year later, after (new GM Carl) Brazell told me to fire and not replace all the editors, I resigned in protest. Then George, who was Metromedia President by that time, called me to say “Don’t quit, Rudy! Wait a week, and we’ll fire you, so you can get severance pay and  qualify for unemployment insurance.” 

 George Duncan had been promoted to President of Metromedia Radio Division, after about two years as GM of WNEW-AM, following his immensely successful turn as GM of WNEW-FM between 1968 and 1971.  He was replaced as the AM GM by Carl Brazell, (right)  who was replaced as News Director by Ruderman, which gets us back to the memo one more time.  Rudy R. goes on to say he was out of work for four months, then . . .                                                                                                                   

 “. . .then, suddenly, my successor, Dick Stapleton, hired me to replace the vacationing Andy Fisher on the overnight newscaster shift Christmas week, then to do weekend mornings, and Bill Scott gave me weekend overnights  at WINS, and Bob Kimmel hired me as a producer at NBC Radio net.  From there, as you know, I moved over to NBC’s NIS (News and Information Service) as Business Correspondent when Bob Dallos left. Among my most satisfying memories there was working with you and Cameron Swayze. I also remember getting a heart attack on Ash Wednesday in ’77, a couple of months before the all-news network went kaput.”

 George Duncan photo by Claude Hall

Carl Brazell photo by Dan Barrett

There may have been days when one particular New York newsman had to check the mirror, his driver’s license and the flag on his microphone to confirm who he was that day and who would sign his check.

Read more by clicking below on the Voice of NC.

http://voiceofmoorecounty.com/2013/02/07/dealing-with-unexpected-on-air-comments/

Martin Block on WNEW’s “Make Believe Ballroom”

Early in 1935, recordings by the Clyde McCoy orchestra were being played repeatedly over  WNEW by staff announcer Martin Block, who was filling time between news reports from the Lindbergh baby kidnapping trial in Flemington, New Jersey. Accounts of what followed say that Block bought those recordings at a Manhattan music store with his own money because WNEW didn’t have any phonograph records, and because station manager Bernice Judas, who had conceded  reluctantly to Block’s notion that playing recorded music between news reports would keep listeners tuned-in, would not put up any cash. Block was earning $25 a week, which was about the average weekly pay in the mid 1930’s among those Americans fortunate enough to be employed.  

 Block’s recorded music segments proved popular, and became regularly scheduled. He called his program the “Make Believe Ballroom,” One of those oft-repeated Clyde McCoy recordings, “Sugar Blues” became the “Ballroom.” theme.

 Clyde McCoy “Sugar Blues” http://wnew1130com.web.siteprotect.net/wp-content/uploads/2010/12/sugar-blues.mp3]

 The “Make Believe Ballroom” title and format were introduced to Block   in 1932 when he found non-announcing work at radio station KFWB Los Angeles. Announcer Al Jarvis was becoming a star on KFWB at that time, hosting a program called “The World’s Largest Make-Believe Ballroom,” which was divided into segments during which he would play a few recordings by one artist fostering the illusion that the performer was live on stage.

 In an interview years later with the Canadian publication OC Register (Jarvis was born in Winnipeg) he was quoted as saying, “A few weeks after I got the job at KELW (which became KFWB) in 1932, I was hounding the owner-manager to let me air pop records instead of those electrical transcriptions. By using commercial records, I figured, I would not only have a more diversified program, but I could present some of the world’s great stars…that’s how the ‘Make Believe Ballroom’ was born.”

 According to radio programmer and historian, Chuck Blore, and other accounts, Jarvis got the job on KELW by answering a newspaper ad: “Wanted. Man to talk on radio.”  It’s said he talked four hours a day, reading from newspapers mostly and playing recordings on a wind-up phonograph, whose speaker he positioned in front of a microphone.

 “Sugar Blues” lasted less than a year as the theme music for Martin Block’s “Ballroom.”  In 1936, Charlie Barnet and his “Barnet Modern-Aires” recorded “Make Believe Ballroom,” composed especially for Block.  Barnet recalled that his “Ballroom” recording helped the band make a lot of friends in New York.  Out in Los Angeles, on KFWB, Al Jarvis quickly started using the “Ballroom” theme for his own show.

 As “The Ballroom” on WNEW grew in popularity, Block continued to use the Charlie Barnet “Ballroom” recording as his theme.  But, in October, 1940, about two years after Barnet had created “Stay Up Stan, the All Night Record Man” as a theme for Stan Shaw on WNEW’s “Milkman”s Matinee,” his  “Make Believe Ballroom” theme, was dropped by Block who reportedly wanted a new theme to reflect the changing pop chart sounds of the day.  He got it from Glenn Miller, who even hired away Barnet’s singing group, the renamed “Modernaires.”  

Words by Martin Block and Mickey Stoner, music by Harold Green.

 Make Believe Ballroom Time – Glenn Miller Orch, Modernaires

http://www.youtube.com/watch?v=z6VrtmJHGMM

 Throughout WWII, Martin Block enjoyed unprecedented success with WNEW, but in 1946 moved to Los Angeles and originated his three hour “Ballroom” on KFWB, with one of those hours being fed to Mutual for network syndication.  Al Jarvis had since moved to KLAC. But, by October, 1947, according to “Billboard,” the deal between Martin Block and KFWB fell apart, because Block was unhappy with KFWB management which, in turn, complained that Block was “uncooperative” and too busy with his “other deals.” LA listeners, according to the ratings, were also unhappy with Block who sounded to some critics like a “know-it-all smart-alec New Yorker.  Block  returned to WNEW’s studios early in 1948 and hosted The Ballroom until in 1954, when contract talks failed, he departed WNEW’s studios a second and final time, and moved to ABC.

E.C.B.

  It’s Make-Believe Ballroom Time
Put all your cares away
All the bands are here to bring a cheer your way
It’s Make-Believe Ballroom Time
And free to everyone
It’s no time to fret
Your dial is set for fun

Just close your eyes and visualize in your solitude
Your favorite bands are on the stands
And Mr. Miller puts you in the mood

It’s Make-Believe Ballroom Time
The hour of sweet romance
Here’s your make-believe ballroom

Come on, children, let’s dance!

  It’s Make-Believe Ballroom Time
The hour of sweet romance
Here’s your make-believe ballroom

Come on, children, let’s dance!

Come on children, let’s dance

 

  Photo credits

Martin Block: WNEW files

Al Jarvis: www.geocities.ws

Clyde McCoy: www.jazzagemusic.blogspot.com

Charlie Barnet Ballroom CD: www.oldies.com

NY Daily News — David Hinckley item on Bob Jones, published Jan 1, 2013

http://www.nydailynews.com/entertainment/tv-movies/bob-jones-long-time-wnew-am-host-dies-article-1.1231024

New York Times item on Bob Jones,

published Jan 6, 2013

 Bob Jones, New York D.J. Heard on ‘Milkman’s Matinee,’ Dies at 70

 

 WNEW1130.com – Dec. 31, 2013

In Honor of Marty Wilson 

In Memory of Bob Jones

The story below about Marty Wilson’s turn as the Matinee Milkman, was due to be posted on this site next Sunday, January 6, 2013.  But  the publication date has been advanced because the piece contains references to Bob Jones when he hosted the “Ballroom,” and  “Matinee” and for a few years shared  the Matinee marque with Marty in the early 80’s.   Bob died yesterday, Sunday, Deccember 30.  See the “Bob Jones Passes” post directly below this one and the “Comments” note Marty sent  about their years of  friendship.  

Recognizing, as the 1970’s drew near to closing, that it had been on a failed mission trying to appeal to all listeners of all ages and all tastes in popular music, WNEW sought to restore itself  as the great conservator of the Great American Song Book. 

In 1979, George Duncan, head of Metromedia’s Radio Division, appointed Jack Thayer as General Manager. Thayer had joined WNEW in sales in 1959.  By 1974 he was President of NBC Radio.  Now returned, Thayer’s task was to reverse WNEW’s ratings, revenue and reputation decline, and to make the diminished Big “W” big again.

 Thayer revived the “Make Believe Ballroom” (the progrsm title and theme music had been retired in 1972) on October 6, 1979, with William B. Williams hosting the morning edition and Bob Jones presiding over the evening version. The “Milkman’s Matinee” was put on the schedule seven overnights a week with Al ‘Jazzbeaux’ Collins hosting five of  them.  Ted Brown was on in the morning.  Other shows were hosted by Marty O’Hara, Jonathan Schwartz, Ray Otis,  Bob Haymes and Jim Lowe, who would become Program Director in 1982.  It was early in this retro revamp that Marty Wilson came along.  Here, below, is a note he sent when we asked Marty to tell us more about the time he became part of the Milkman’s DNA.

 “I think I did my first weekend Matinee in the Spring of 1980.  I was on a week- to-week basis through  the end of May.  Then it was ‘It’s yours unless we tell you otherwise.’  ‘Jazzbeaux’ was the weeknight Milkman at the time.  Toward the end of June he went on vacation for a couple of weeks and I was filling in doing the show 7 days a week.”

 When the world should all be sleepin’

Then the melody comes creepin’

Till you want to sway

It’s the milkman’s matinee

“By the middle of July, ‘Jazzbeaux’ left WNEW and I was offered the position of Milkman working Mon-Fri nights (technically Tues – Sat).  That lasted until GM Jack Thayer left Metromedia. (editor’s note: Jack Thayer, in 1985, joined Gear Broadcasting as COO and Exec. VP) Shift changes were made.  Bob Jones was back as the Milkman, and I was back as the Weekend Milkman, Sunday and Monday nights.  I was also given the Saturday 6-10 AM shift as well as “Jukebox Saturday Night” from 7-Midnight.”

                                          If you hear a band a-swingin’

And you hear somebody singin’

It’s no cabaret

It’s the Milkman’s Matinee

“On “Jukebox Saturday Night” I introduced a request format where I recorded telephone requests from listeners and played back the phone calls and played the records they asked for. During that time Bob Jones left the station.  There was also a brief period of time when Gene Klaven returned to do Saturday Mornings from 8-12 and I worked Friday night from 2-8.”

That’s the time the sandman hasn’t got a chance

Although, baby it’s late

Cupid looks around for new romance

While the milkman syncopates.

“That lasted until 1987 when I left for good.  I will say this, Jack Thayer presided over a time when the station was in a new age of popularity.  After the era of “Chicken Rock,” Jack “put it back the way it was.”  There were people who said that the music was for old and dead people, but I always countered with, “How many 400-year old people are lining up to see the Mona Lisa at the Louvre?  Classics are classics.”

It’s a shame that in the #1 radio market in the country, you can’t hear Ella Fitzgerald and Frank Sinatra on the radio.”

Marty Wilson

                                Cast away your cares till dawnin’

Every thing’s Grade A

The Modernaires are singin’

And Les Brown’s swingin’

At the Milkman’s

The Milkman’s Matinee

 But, it became darker with the dawnin.’   In the mid 80’s, Metromedia Chairman, John Kluge, started selling his radio and television stations.  WNEW-TV became WNYW-TV flagship station for Rupert Murdock’s Fox Television Network.  WNEW-AM was bought and sold a couple of  times, and in 1992  became WBBR,  home for Michael Bloomberg’s  Bloomberg Business News.

Came  the time the milkman didn’t have a chance

Oh woe,  it was too late

  E.C.B.