Category Archives: Audio

Those ’70s Ad Campaigns

It was circa 1974. Over the previous two years, I had worked as Promotion Manager for fledgling UHF TV stations in Boston and San Francisco. My job was to promote re-runs of old TV series and movies. I wanted to work at a radio or TV station that broadcast live content.

I moved to NYC without a job and interviewed at a number of stations. John V.B. Sullivan was instrumental in hiring me.

I was 26 years old, and enthralled by the caliber of the staff, both the deejays, and the news reporters. (But, the music they were playing was NOT geared to my demographic.)

I still remember the ad campaign I created for the Gene Klavan morning show, which was starting to get stiff competition from WNBC’s Don Imus. It was geared to attract a younger demo that was commuting to Manhattan for their jobs.

The print ads and billboards carried the double entendre headline,

Klavan Gets You Off in the Morning

Which was clarified by a big photo of guys in suits getting “off to work” (as if on a race track).

Sincerely,
Stuart Zuckerman

PS- after leaving WNEW, I moved to the ad sales side of the  business, and mid-career switched to PBS, getting sponsors for national programs.

Sandy Becker

Sandy’s Farewell – January 2, 1971      8:24

Sandy’s Farewell audio from the archives of long-time WNEW listener, Norm Heckel.

 

Stewart Klein of WNEW-TV  talks with Sandy Becker, Soupy Sales, Fred Scott – Part 1

Stewart Klein of WNEW-TV talks with Sandy Becker, Soupy Sales, Fred Scott – Part 2

Stewart Klein of WNEW-TV  talks with Sandy Becker, Soupy Sales, Fred Scott – Part 3

 

Raider Of The Lost Archives

They, The Jury

Thanks to Bill Diehl for the Ballroom vox populi

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Two photos from the Norm Heckel collection

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Speaking of William B.  . . .

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“DeGaulle” etc.

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That Call

Thanks to Andy Fisher for Forwarding, “That Call”

 

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And, finally, for this time around, thanks to Andy for transferring to these archives, a real, actual, genuine, no imitation sheet of  1972 WNEW Superstar cards.

-30-

 

 

 

 

 

 

 

 

 

The Ballroom, The Matinee, and the Modernaires

A  feature, “The Milkman’s Modernaires” was published on this site in December, 2012.  Now, with new text, photos and audio added about the group and the “Make Believe Ballroom,”  the time seemed right for a rehearing.

 

Charlie Barnet Orch. with the Modern-Aires

Tommy Dorsey Clambake Seven

Charley Barnet Orch. – Stay Up Stan, The All-Night Record Man

Les Brown, The Modernaires  – Milkman’s Matinee

Glenn Miller, The Modernaires -Make Believe Ballroom Time